Marketing Your Print-on-Demand Products

To create a series:

1. Go to your Publisher Hub
2. Click the ‘My Products’ tab
3. Click the ‘Book Series’ tab
4. Click ‘New Series’
5. Enter the name of your Series, select the series status and a prefix for each product in the series. 
6. Add products into your main or related content by clicking ‘Add product’.
7. Select the relevant product to add from the pop-up then click ‘Save’

To delete a series

1. Find the series you wish to delete from your series list
2. Click the Delete button 
3. Confirm with ‘Delete’ in the pop-up window

To remove products from a series

1. Find the series from which you wish to delete a product from your series list
2. Click ‘Edit’
3. Locate the product you wish to remove from the series and click the 'Delete’ button on the relevant product line. 

PrintLink’s genre tagging tool helps readers find your books by categorising them across multiple genres, making it easier for new and returning readers to discover and buy your work. Grouping books by genre expands your audience and boosts sales. 

To add genre tags:

1. Go to your Publisher Hub
2. Click the ‘My Products’ tab
3. Under the ‘All Products’ tab, locate the product you wish to update the genre tags for and click ‘Edit’
4. Click on the ‘Product Details’ tab 
5. Add or remove genres - you must select a minimum of 1 and a maximum of 3. 

For more information on creating a series, the carousel display, genre and product tagging, watch our video tutorial on YouTube.

Product badges are an optional label you can add to the thumbnail display of your POD products. These help draw your customers attention to products you have recently released, are most popular or are perhaps a premium upsell such as a limited edition. 

Choose from a pre-set list of badges and pick any colour. Each product can have a different badge and colour and can be edited or removed at any time. 

To add a product badge:

1. Go to your Publisher Hub
2. Click the ‘My Products’ tab
3. Under the ‘All Products’ tab, locate the product you wish to update the genre tags for and click ‘edit’
4. Click on the ‘Product Details’ tab 
5. Choose a pre-set label from the drop-down. 
6. Choose a colour using the RGB or pipette selector
7. Click ‘Save & publish’
8. To remove a badge, simply select the ‘None’ in the drop-down and click 'Save & publish’.

The carousel feature automatically displays all your Print-on-Demand products in one place, making it easy for readers to explore and discover more of your work when they visit one of your product links. 

By showcasing multiple titles on every live product page, the carousel increases visibility, encourages engagement, and helps drive more sales - especially for authors with a book series. 

To activate the email collection tool: 

1. Go to your Publisher Hub
2. Click the ‘Customers’ tab
3. Agree to the Data Sharing Agreement (DSA). 

After opting in to the DSA, you can view the customer names and email addresses that have opted in to sharing their details in the Customers tab. Here you can also view what products they have purchased to best tailor your marketing. You can export your customer list as a .CSV file or Excel spreadsheet to use manually or to upload to your email marketing platform.

How it works for your customers: 

1. Add one or more PrintLink products to the cart and click 'Buy Now'.
2. Enter billing details and email address. 
3. Click the ‘Stay in the Loop’ opt-in box at checkout to subscribe 
   ‘Yes, I'd love to receive newsletters, special offers, and updates from *Publisher Name*. By checking this box, I understand that my contact details will be shared with these publishers for marketing purposes, and I can opt out at any time.’